Extraordinary Corporate & Social Event Planning

Events North is a full service event management agency specializing in corporate and social events. Events North also plans and executes meetings and incentives, marketing based events, holiday parties, client appreciation events and production services and location management for commercials, videos and movies.

Allison Beers, owner, has over 10 years of experience in event management, incentive and meeting planning and marketing. While living on the East Coast, she planned and executed a 40,000 guest carnival fundraiser for the opening of the Philadelphia Eagles new stadium, planned a two-week regional road show for America Online and also produced videos and commercials for Sunoco and several pharmaceutical companies.

While in Philadelphia, she guest lectured for a class at Temple University in event management and served as a board member of the Philadelphia Chapter of the International Special Event Society for 3 years.

Allison is a graduate of Albion College with a double BA in English and Speech Communications and also has a certification in event management from The George Washington University School of Business.

Since Beers and her husband Adam, a Traverse City native, moved to Northern Michigan from Philadelphia five years ago, she has been involved in a variety of local activities, including serving as Events Manager for the Traverse City Film Festival for the past four years and is the Chair for the Women's Resource Center Extravaganza. She is also a member of the Rotary Club. She planned the post race party for the Meijer Festival of Races during the National Cherry Festival and was the consultant for the Inland Seas Homecoming event.

Beers was hired as the Event Coordinator for the Big Brothers Big Sisters Bowl for Kids' Sake Event. After having such a positive experience working with the agency, she was asked to join the Board of Directors in June of 2009.

Beers is a founding member of the Traverse City Young Professionals. She is currently the coordinator of the program for the Traverse City Area Chamber of Commerce.

In 2008 and 2009, the Traverse City Business News named Beers one of the 40 Most Influential Business People Under 40.

In 2010, Beers was named the Top 10 in '10 from Albion College. Top 10 in 10 awards were created to recognize noteworthy and distinctive achievements made by ten alumni who have graduated within the past ten years.

In 2010 Events North was named the Readers' Choice Best Of Award Winner from Michigan Meetings + Events Magazine for best Meeting and Event Planner.

Beers teaches courses at Northwestern Michigan College in event management. The classes cover legal issues, insurance coverage, contracts and negotiations, food and beverage issues (diets, allergies and trends), the best resources for planning, trends in the industry and more. The classes are offered in the fall.

Beers is also a freelance writer for Meetings + Events Magazine.