Branding

Our client was the sponsor for the Traverse City Chamber Annual Dinner. They were looking for a way to make a big impact with guests, having something at the event that hadn't been done before and also wanted to highlight their new branding.

Events North suggested everything from specialty bars to funky furniture. Our client settled on a subtle approach with a big buzz factor! Where guests checked in, we positioned a giant ice sculpture featuring their new branding and inside the event we had lit ice luges at two of the bars. Guests were excited to have their drinks poured through the luge and it made our client's new branding really stand out!